Mayank is a seasoned product marketer with 11+ years of experience in the technology space. He is currently responsible for driving awareness and adoption of Amazon advertising in Indian market. Prior to Amazon he led global Product Marketing initiatives for Adobe’s Technical Communication Suite of Products. His work portfolio consists of management of marketing and content campaigns with the goal of creating brand awareness, generating leads and creating customer engagement by branding, positioning, digital marketing (email & social marketing, display ads, SEO/SEM, website analytics), partner ecosystem development, tradeshows, sales enablement and pricing principles with a keen focus on RoI.