I am currently the Head of eBusiness for Nestlé Eastern & Southern Africa. A fantastic opportunity to lead a team of digital, eCommerce, creative content and data specialists to support this growing and dynamic region.
Previously, I was a Global Brand Manager of eBusiness and Media, shaping and implementing the global marketing strategy for Nescafé and Starbucks across 60+ markets, based in Switzerland.
I was also a Global Digital Marketing Manager between 2015-2017, where I developed a Metrics that Matter framework to analyse ROI for digital and offline investment. I also helped build Nestlé’s digital marketing department and strategy in the Middle East.
Earlier in my career, I held sales and account management roles with Yahoo! and Rogers Media.