CEO
Heavy Chef

Fred Roed is the CEO of Heavy Chef (Pty) Ltd, an education platform for entrepreneurs, aimed at stimulating the entrepreneurship sector in South Africa and Africa. Until November 2016, Fred Roed was CEO of digital transformation agency World Wide Creative, with clients such as Hyundai, Jaguar / Land Rover, City of Cape Town, Independent Media, Rand Merchant Bank, Vodafone, Virgin Mobile and The Foschini Group. Fred sold 75% of the business in 2013 to The Saratoga Group. Fred was also Head of Agencies at the IAB SA (Interactive Advertising Bureau SA) and was awarded “Best Individual Contribution to the South African Digital Industry” in the 2015 Bookmark Awards held at the Turbine Hall in Johannesburg. Fast Company Magazine named Fred as one of The Top 100 Creative People In Business.


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