Capitalising on Market Trends with Unified Commerce by Akinon

Unified Commerce is a relatively new term in the digital industry, however it is no new concept. For years, businesses in pursuit of digital transformation have been trying to deliver seamless commerce experiences to their customers and this trend is rapidly gaining more attention as competitors, regardless of business model or country, become more aware of its advantages. The terms Unified Commerce and Omnichannel are often used interchangeably. This white paper explains what Unified Commerce is, its benefits, the differences between Unified Commerce and Omnichannel, and shows how it can help you succeed with the current global trends.

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