B2B E-Commerce is Absolutely Booming Across Africa 

Over the years, B2C e-commerce has been steadily increasing in and around Southern Africa, with experts anticipating the growth to be maintained over the years. However, things took a sudden turn in 2020, with the impact of COVID-19 and the e–commerce industry found itself in a launch seat, ready to take off. 

In fact, the industry was one of the only ones on the continent to not only survive the pandemic, but to actually grow from it. And, while most e-commerce stores were not ready for the sudden growth spurt, they quickly found their feet and learnt how to pivot their businesses. 

But, B2C businesses have not been the only ones to relish the new business. B2B e-commerce has also found its day in the sun and reports are coming in thick and fast about the unprecedented growth for the industry. So, what has happened? We took a quick look. 

Growth Challenges of B2C Companies Mean More Business for B2B

A lot of this unprecedented growth really comes down to the fact that so many B2C companies have grown so significantly that their resources cannot keep up! B2C companies are now looking externally for assistance and help to continue their upward momentum and looking for third party platforms and tools to assist with this. Interestingly, Statista research suggests around  17% of B2B sales are expected to be generated digitally.

With more and more expectations and demands being put on B2C companies by customers, more companies are reaching out to B2B to assist them in fulfilling customers demands. Some of the main factors of B2C companies struggling to keep up are:

  • Supply chain disruptions; 
  • Shipping and fulfilment delays; 
  • Worker shortages; 
  • Global conflict; 
  • Lack of resources and,
  • Loadshedding. 

What is Expected for 2023?

B2B’s are expecting big things for 2023, and if you are not already prepared for it and to meet clients demands, now is the time. B2C’s are looking to streamline many of their processes and cater for a more refined, and demanding customer. 

They are expecting:

  • Faster fulfilled orders; 
  • The rise and sophistication of third party marketplaces; 
  • An increase in social media sales; 
  • Customers demanding more personalised experiences; 
  • The increased lean on sustainability; 
  • Self-service portals for customers; 
  • Increased domination of mobile use; 
  • Headless commerce; 
  • Upgrading or doing away with legacy systems; 
  • Overcoming supply chain challenges; 
  • Streamlining fulfilment, inventory management and supply chain hurdles; 
  • Seamless omnichannel management. 

All of these expectations for the future open doors for third parties and B2B companies who can provide the services and products necessary to streamline these services.

The Bottom Line

2023 is around the corner, and with it comes a myriad of opportunities to grow and expand in the e-commerce field as a B2B company. By ensuring you are on top of marketing strategies and leading your competition when it comes to technology and innovation, you will be able to significantly grow your B2B company in 2023. Find out what B2C companies are needing and align your processes, products and services to that.