Artificial Intelligence beyond digital marketing

4 August 2020 | 10:00


How do successful companies implement AI to grow their business faster? This webinar will present some examples of AI in action and discuss how it will continue to grow as an integral part of every aspect of digital marketing and our lives.


Tomasz Wnuk, Business Development Director - RTB House

Growth through A/B-Testing: new strategic priority for a "new normal"

 4 August 2020 | 11:00


Why Harvard Business Review believes a/b-testing "should be standard operating procedure"
How market leaders achieve off-the-chart growth with simple principles you can apply
How to get started with a/b-testing, and scale up


Johann Van Tonder, COO - AWA Digital

Changing Cyber Landscapes: The Battle of Algorithms

4 August 2020 | 12:00


Paradigm shifts in the cyber landscape 
Advancements in offensive AI attack techniques
The Immune System Approach to cyber security and defensive, Autonomous Response capabilities 
Real-world examples of emerging threats that were stopped with Cyber AI

Warren Mayer, Cyber Security Account Executive - Darktrace

10 years 10 best digital marketing practices

4 August 2020 | 13:00


The Rebellion's founders presents the top 10 lessons they've learned from running a digital ad agency in South Africa for over a decade.

1. How does web analytics impact your bottom line
2. How will the online landscape change due to Coronavirus
3. What, when and how to use automation for efficiency gains
4. Have you properly defined your customer


Ryan Kitching & Lina Fagefors, Co-founders - The Rebellion

Panel Discussion: eCommerce tools in traditional sectors

4 August 2020 | 15:00


How to disrupt Traditional markets falling behind the curve when it comes to digital strategies


Rian van Jaarsveld, BDO - LOR
Melissa Viljoen, Sales & Marketing Executive - Carfind.co.za
Kali Bagary, CEO - The Data Company Technologies Limited
Alister Burton, Commercial Director,Middle East & Africa - Criteo

Trends, Challenges and Solutions for the Social Distancing Economy

5 August 2020 | 10:00


• Top 10 global trends around the economic rebound, and its impact on retail/commerce,

• 5 advertising strategies for the new normal – this is more practical / campaign led challenges and solutions


Alistair Burton, Commercial Director Middle East & Africa - Criteo

How online payment solutions can streamline payment collections and facilitate innovative new business models in a post-Covid 19 economy

5 August 2020 | 11:00


Join industry heavyweights from South Africa's leading payment service providers, who will discuss the effects that lockdown restrictions have had on local businesses while accelerating digitization across the world.


Jonathan Smit, Founder and MD - PayFast

Brendon Williamson, CSO - DPO Group

5 Proven Steps to Grow Your Online Sales

5 August 2020 | 12:00


1. The most common mistakes causing low conversion rates 
2. The easiest ways to bring more quality traffic to your site 
3. How to grow your average order value 
4. How to increase the customer lifetime value 
5. Systems and processes to scale your online business

Warrick Kernes, eCommerce Expert  - Insaka

Customer Experience at Checkout

5 August 2020 | 13:00


An overview of what is meant by customer experience at checkout; What is the user's journey during checkout and how payments plays an important role;How you can improve the customer experience and positively impact conversion in your site; Practical experience and insights as shared by Netflorist, from a merchants perspective.


Rahul Jain, Co-founder - Peach Payments 

Ryan Bacher, Co-founder & MD - Netflorist

What can we learn from contrarians to drive sales in tough times?

5 August 2020 | 14:00


• Case studies from Africa and beyond;
• The Present and the Past; how can we bring learnings into current practice?
• What is the new normal?


Marek Zmysłowski, eCommerce Expert & Author of Chasing Black Unicorns

Panel Discussion: Building resilience and earning your customers trust during uncertain times

5 August 2020 | 15:00


Being resilient is a critical component of a successful business. It is something your customer can feel, it emotes trust. How do you win your customers trust while everything is falling down around them? Why should they place their trust in your business?

  • Personal resilience, how do you remain strong?
  • Platform resilience- keeping systems running
  • Proposition resilience - pivoting your business proposition so it still holds up in a changed world
  • Sharing of personal and busines stories - lessons learned to build resilience

Herman Singh, CEO & Founder - Future Advisory
Mariana Pereira, Director of Email Security Products - Darktrace 
O’Conner Smith, Senior Project Manager and Business Analyst - Vectra
Marnitz van Heerden, Head: Group Customer - Hollard 
Andrew Bourne, Business Development Manager, Africa - Zoho Corporation

The universal postcode: Winning the battle against addressing for faster checkout & quicker delivery

6 August 2020 | 10:00


  • The problems with addresses in South Africa and the impact this has on ecommerce checkout 
  • The impact of poor addresses on the supply chain 
  • An introduction to a brand new tool, a collaboration between Lightstone and what3words, that validates addresses on checkout using what3words 
  • A demonstration of the tool 

Lyndsey Duff, Africa Leader - what3words
Nicole von Arnim-Pitro, Business Development Lead - Lightstone

Does your e-commerce have enough power behind it to drive your order fulfilment?

6 August 2020 | 11:00


Talking points to be confirmed


Deirdre Fryer, Head of Solutions Engineering - Syspro

Key Business Success Factors for the Future

6 August 2020 | 12:00


- Return on Experience (ROX)
- Employee Experience (EX)
- Managing Employees Into The Future
- Change Management
- Customer Experience (CX)
- Building Customer Loyalty & Trust
- How To Be Better Than The Competition


Andrew Bourne, Business Development Manager, Africa - Zoho Corp

Digital Neuromarketing 101: Now, more than even, you need to appeal to the hearts and minds of your customers

 6 August 2020 | 13:00


- Strategies to win in the new attention economy 

- The consumer psychology of buying online, now reframed

- How to build emotionally engaging UX and UI

 

- Practical neuromarketing principles to elevate your customers experience


Mark Drummond & Dr. David Rosenstein, Co-Founders - Neuralsense

 

 

The impact Covid-19 had on customer adoption of eCommerce (now mCommerce)

6 August 2020 | 14:00


Talking points:
First quarter of 2020 – business strategies  and consumer needs 
When “LOCKDOWN” happened– death sentence for some, opportunities to grow for others
The impact on business strategy. Adapt & adopt or become extinct
Acceleration of digitisation and automation to fulfil consumer demand
What was the response to the accelerated, adoption curve of our clients customers? 
What the ‘new normal’ will be in consumer demands and my tips for eCommerce/mCommerce

Karlien Holliday, Head of Sales Enablement  - Wirecard

Panel Discussion: RTB House - How advertisers can reconcile branding and performance

6 August 2020 | 15:00


Marketers are aware that both branding and performance marketing are valuable and bring positive results. However, performance marketing is seen as the one resulting in company’s growth, and brand marketing is more of a long-term position building. Branding, which for so long was the key for marketing, is challenged by the performance tools, because the main focus for marketers changed from reach to ROI. As a result, we are observing significant pivot towards measurable, short-term performance.


Tomasz Wnuk, Business Development Director - RTB House
Marek Zymlowski, eCommerce Expert & Author of Chasing Black Unicorns

Ajibola Olayiwola, Head Of Marketing - Konga

Erick Wilson Wafula, Head Of Marketing - Ringier One Africa Media