Federico Dedeu | eCommerce Africa
Vice President
Indahash

Federico Dedeu is the indaHash Vice President for the Middle East & Africa. He is an advertising and marketing industry veteran with more than 18 years of experience in
digital marketing and advertising. He has held senior positions at some of the leading advertising and media agencies in South Africa such as DDB, Wunderman and Mediacom. After having successfully launched indaHash while at Mediacom he joined indaHash on a full-time basis to drive the growth of the company across Africa and the Middle East. 
 
Currently, he leads and manages a team of business development managers and influencer marketing experts across South Africa, Nigeria, Kenya and the UAE. He is also responsible for setting up affiliates and resellers in Morocco and Israel as part of the company's growth strategy.
 

indaHash is an innovative digital influencer marketing platform connecting mid-tier social media influencers to their favorite brands who are enabled to reach millions with campaigns active on Instagram, Facebook, Snapchat, Twitter, YouTube and now trialing TikTok too.

Since 2016 indaHash has become a leading social media marketing app and winner of the ‘Best Influencer Marketing Company of the Year for 2018’ by Martech! The app connects over 900,000 social media power users to thousands of brands and operates in 80+ markets.


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