It is the goal of the EFA to increase awareness, confidence and capability of the eCommerce industry in Africa.
- large and small eShop owners,
- brick and mortar stores that are including ecommerce as part of their omnichannel strategy,
- service providers (platforms, payments, logistics, delivery, consultants)
EFA helps each of these stakeholders work cohesively with each other to enrich the overall ecommerce industry in Africa.
- Working with retailers to implement a trustmark.
- Basic curriculum
- Cooperation with educational institutions & trainers
- Usage by business & consumers
- Attitudes towards
- Data privacy (POPI)
- Consumer protection (CPA, ECTA)
- Cyber law
- Expanding your business in Africa