Criteo | eCommerce Money Africa Confex

Criteo

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www.criteo.com


At Criteo, personalized performance marke5ng is what we do. And it’s what we do best. Measuring return on post- click sales, Criteo makes ROI transparent and easy to measure. Criteo has 1,700+ employees in 27 offices across the Americas, Europe, Asia-Pacific and MEA, serving 9,250+ adver5sers worldwide with direct rela5onships with 11,000+ publishers. Unlike the vast majority of the market, we use a transparent cost-per-click model and we measure value purely on post-click sales. This demanding model is supported by sophis5cated predic5ve technology. It processes a vast amount of rich purchase-intent data in real-5me to iden5fy buyers and deliver dynamically-created ads which are personalized for each consumer


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