With more than 13 years of work experience in media and 8 years in Digital Media in the MENA region across both large multi-national and start up growth companies Pawan leads C1X in the region. Previously he was with Clique as Director of Sales and Programmatic and was responsible for the entire business where he developed new vendor relationships and helped introduce and launch new products in the Middle East market. More recently, he also created an ancillary revenue stream for the company and helped launch their SSP product called Aftermarket. As LinkedIn’s exclusive demand partner for the region at Clique he helped grow their market share during his time there for, which he was also awarded with ‘The largest deal’ and ‘The most creative campaign’ awards multiple times at the annual LinkedIn Partner Conferences.
At the time of leaving Yahoo, he was the Agency Business Director and specifically managed Group M and all FMCG brands. He started his digital journey with Maktoob, the leading Arabic portal at the time, which later got bought over by Yahoo!.”