eCommerce MoneyAfrica Confex 14 - 15 March 2018, Cape Town International Convention Centre

eCommerce MoneyAfrica Confex

Here are some of the many interactive attractions on the Expo floor

Cape Brewing Company - Craft Beer Sponsor

Born from a thirst for real beer! Cape Brewing Company is Cape Town's most sought after craft beer brewing company. When visiting their modern, state-of-the-art-brewery, or tasting one of their fine craft beers, even the most casual observer will recognise that they not only live, but celebrate beer. To learn more about the beers on offer by CBC please visit:


What to expect from CBC at eCommerce MoneyAfrica:

  • Pre-event VIP Networking Event sponsored by Oracle Marketing Cloud -  Craft Beer Sponsor
  • Day 1 Networking Event - Craft Beer Sponsor
  • Tastings of selected beers over the 2 day event
  • CBC Branded merchandise hamper giveaway - watch this space!




Thank you to our partners!

The Ooh! box is proud to sponsor the eCommerce MoneyAfrica Advisory Panel gifts.

Hundreds of South African receive The Ooh! Box at their doorstep every month. Each box is filled with boutique wines and must-have, gourmet goodies. More specifically, each box contains 4 high-end wines (2 red and 2 white), a boutique drink (a gourmet coffee, tea, cider, etc.), a condiment, a gourmet treat, and a sweet treat. So basically, the Ooh! team travel the country sourcing the best South Africa has to offer in terms of wine and artisan, gourmet items. And our members get to experience a new batch of hard-to-find deliciousness every month, without even leaving their sofa. Oh and each wine comes with a recipe to pair with it!

Visit our website:


'We’ve recently launched The Little Ooh! Box (2 wines and all the gourmet foodie goodies) and The Gourmet Ooh! Box (just the gourmet foodie goodies), which are already proving to be popular options.

The Ooh! Box. Your Personal Tasting Journey Starts Here.

Zombie Gamer - Gaming partner


We're delighted to announce that we will be working with Zombie Gamer. This year, eCommerce MoneyAfrica Exhibition visitors can expect hours of gaming fun! The Zombie Gamer site hosts gaming news and reviews along with a heavy focus on South African gaming events, clans and gamers. 

We can't wait to see what they have in store for eCommerce MoneyAfrica Expo visitors! Charity Giveaway




Fancy Store is an exciting online store for the avid home aficionado and offers a world of choice at the click of a button. Here at your fingertips are some of the world’s greatest homeware brands. Whether you’re after the latest in kitchen accessories, luxury small appliances or the very best in home décor, linen and travel luggage.

Just register your details on Fancy Store’s secure payment system and you’re good to go. Browse the online store; pick whatever you like; confirm your selection on our quick and easy check‑out page; then sit back and just wait for the knock at the door.

Based in Strand, South Africa, Fancy Store is backed by a solid retail heritage that began over a century ago. After repeated requests from Friedman & Cohen customers the decision was made to go online-thus Fancy Store was born. For Friedman and Cohen this represents the culmination of all the practises and brand assurances we’ve honed over the past century. We are eager to take the leap into the 21st century with Fancy Store as we usher in a new generation of loyal customers.




Give us feedback - Juice Bubble

See below and find out how to take part


Sea Monster - gamification partner


Augmented Reality brought to you by Sea Monster

Watch this space to see how Sea Monster brings the eCommerce MoneyAfrica Expo floor to life.

At Sea Monster we create engaging and memorable digital content and experiences using animation and games, that drive business and learning outcomes. We know how to use stories to share knowledge and inspire behaviour change. Sea Monster is based in Cape Town, South Africa, which positions us well to understand and deliver solutions for both developed and emerging markets. Our team has created more than 75 hours of broadcast content for international clients, including Disney and the BBC. We now apply these skills to create engaging learning content for corporates, schools and government agencies. Our proven and scalable systems allow us to deliver large volumes of high quality 2D animated content for web, LMS or broadcast, that is cost effective, yet thoroughly researched. We can handle the entire process from instructional design, through to the final delivery of content, including providing full analytics and world-class research. Sea Monster understands the power of games to increase engagement, improve learning and strengthen impact. We develop full gaming solutions for both mobile and web platforms, and our clients include some of the largest entertainment companies globally. Our innovative game designers have also created our own range of serious game and related products, which can be customised and re-skinned for specific educational requirements. We are one of only a handful of companies worldwide offering full cross- platform solutions including Augmented Reality (AR) and Virtual Reality (VR). Sea Monster has been developing new and exciting interactive educational experiences through AR since 2011, and has preferred developer status with a number of global software and hardware partners. Sea Monster has the experience and ability to scale, and we count large corporate clients, global entertainment companies, government and social enterprises among our partners. We fundamentally believe in the power of digital education solutions to drive change in the world and we look forward to sharing our journey with you.

Stand a chance to win!

A list of competition details will be updated as we get closer to the event.

You can stand a chance to win the following

  • Win with and eCommerce MoneyAfrica! - We will be holding a raffle in support of our aligned charities. Donate R2 - R5 to a charity that is close to your heart and stand a chance to win a hamper from Fancy Store.  The more you donate, the greater your chance of winning. The draw will be done on the expo floor during lunch on Day 2 of eCommerce MoneyAfrica. You will have to be present to claim your prize.
  • Win a ticket to eCommerce MoneyAfrica 2018!
    Are you a social media butterfly? Tweet us using #eComConfex (@eCommerceConfex) over the 2 days and stand a chance to win 1 of 2 full delegate passes to eCommerce MoneyAfrica 2018. The more you tweet and post the better your chance of winning!

  • CBCTweet (@CapeBrewingCo) a pic of you at the CBC Tasting Lounge using #Tastofecom and stand a chance to win a CBC hamper.  CLICK HERE FOR T's & C's
  • Keep calm! Give us feedback!

    Submit your feedback via our Kinetic event app and stand a chance to win a hamper sponsored by Juice Bubble.

    First prize - R1 000.00 voucher and a Juice Bubble Hoody of your chosen design for the person who submitted the most amount of feedback over the 2 days via the Kinetic app

    Second Prize - A Juice Bubble Hoody of your chosen design for the person who posted the most amount of questions in our main plenary sessions and completed our feedback form via the Kinetic app

    There are also 3 t-shits to be given away as a lucky draw to any attendee that submits their feedback form at our registration counter

    Prizes will be couriered by Juice Bubble to the winners


What’s happening on your expo floor!

22nd & 23rd February 2017



Tastings by CBC


Charity drive

Visit our aligned charities and donate towards a worthy cause.


Movember (Men’s Foundation of South Africa)

Set up the Men’s Foundation/Movember barber shop for gents haircuts and a space for engagement as well as sale of Movember merchandise at the expo.  Movember are providing expo attendees the opportunity to engage, donate and support the charity to reach out for Father’s Day and Movember.


SOS Children’s Village

We build families for children in need, we help them shape their own futures and we share in the development of their communities. We strive to attain our vision that each child should belong to, a family and grow with love, respect and security. We work for children who are orphaned, abandoned or whose families are unable to care for them. We give these children the opportunity to build lasting relationships within a family. Approximately 6000 children are presently under the care of the organization, both within our village structures and through our family strengthening programmes within the communities where we operate.


Afrika Tikkun

For the past 20 years, Afrika Tikkun has implemented development programmes to redress the inequalities of apartheid and to help disadvantaged young people to be able to realise their inherent potential. Within the changing South African context, our programmes have evolved reflecting the needs of our youth at each stage of their development from Cradle to Career.  Through our Cradle to Career model, we support children from infancy into adulthood and employment to ensure that they become the next generation of productive South African citizens. Afrika Tikkun is dedicated to investing in education, health, and social services for children, youth, and their families through its community Centres of Excellence and strategic partnerships.


Sea Monster

Visit each exhibitor on the expo floor and scan the QR code to take part in eCom’s first interactive expo. Find hidden Easter eggs, keep an eye out for clues in the main plenary, and build your personal player profile with Sea Monster. The person earns the most correct answers will enter into a draw to win prizes.


eCommerce MoneyAfrica Networking Cocktail Function

- Network with sponsors, exhibitors, and speakers along with your fellow attendees

- Craft beer by Cape Brewing Company

- Drinks sponsored by Gold Sponsors Criteo

- Live entertainment



Zombie Gamer-  The eSports experience

Join Zombie Gamer and their partners (TGN Racing Simulators and ACGL) who will be bringing you the eSports experience. eSports are a form of competition that is facilitated by electronic systems, particularly video games.



Watch top sponsors, exhibitors, and speakers compete head-to-head in a battle for the fastest lap. Sit in the comfort of specialised racing seats and watch which of our eCommerce MoneyAfrica partners come out on top!


Day 1

Stage 1 : Person 1 vs. Person 2

Stage 2: Winner of stage 1 vs. Person 3

Stage 3: Winner of stage 2 vs. Person 4


Day 2

Semi-final (Stage 4): Winner of stage 3 vs. Person 5

Final : Winner of stage 4 vs. Person 6


FIFA Football

Premier League stand aside! Join in on this exciting networking attraction by challenging your co-workers to a game of football with the FIFA 1 on 1 consol challenge. FIFA Soccer, is a series of association football video games or football simulator, released annually by Electronic Arts.


Call of Duty

Our expo floor needs YOU! Get your own teams together and challenge each other to a Call of Duty console tournament. Infinite Warfare is a first-person shooter video game.



PC lovers we haven’t forgotten about you! Showcasing eSports on PC come and enjoy the experience and challenge your colleagues. Dota 2 is a free-to-play multiplayer online battle arena video game.


Virtual Reality

Virtual Reality is a major new addition in gaming and offers plenty of options in real world applications too. Virtual reality gaming is where a person can experience being in a three-dimensional environment and interact with that environment during a game.



All winners will be announced and prizes handed out (Day 2 15:30 - 15:45)

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eCommerce MoneyAfrica Confex
14 - 15 March 2018
Cape Town International Convention Centre
South Africa

About Us



For general information about The eCommerce Africa Confex, including registration, please contact us at:

  • +27 (0)21 180 4700
  • +27 (0)86 547 5371
  • 2nd Floor, Dean Street Arcade Dean Street, Newlands, Cape Town, 7700, South Africa