Join The Movement as we conquer scale in 2019!
The demand for the eCommerce track has grown to such a degree that we have taken the decision in 2019 to dedicate 100% of the conference and exhibition to eCommerce and digital trade.
Join the movement and play your part in what has quickly evolved into the premier business platform for networking, collaboration and an unrivalled content sharing experience that is reflective of Africa's fast developing eCommerce ecosystem!
As an event that prides itself on attracting the top decision-makers in the industry through our world class content, we are proactively seeking partnerships for 2019 that can support the rapid growth currently underway in the eCommerce industry. In a world of rapid change; where disruption is becoming the new norm, it has become increasingly important to position yourself and your organisation as a change agitator from the onset.
19 - 20 March 2019 | Cape Town
Tuesday & Wednesday
Acquire different perspectives on how to remain relevant in an increasingly competitive operating environment by implementing the latest solutions to grow your eCommerce business
The Amazon affect is a phenomenon that has completely redefined customer expectations when shopping online. From the inception of Amazon Prime, global eCommerce markets have been on the back-foot to keep up with consumer expectations in delivery, availability, pricing, and innovation in the customer journey. Even in markets where Amazon has no presence the Amazon affect can be felt. This session will aid in designing an eCommerce customer experience that can compete and excel in an Amazon world.
Delivery is the culmination of the entire online customer journey and has a larger impact on the decision to purchase, than price and quality. From package optimisation to reduce cost to the use of advanced technology to guarantee faster deliveries, this session will guide large and small businesses on a fulfillment strategy that bolsters the customer experience whilst enhancing profit opportunity in the fastest growing segment of the eCommerce supply chain.
Whilst eCommerce penetration continues to grow globally, smaller brands and businesses are competing with monstrous marketplaces, and these marketplaces are continually under fire from stronger competitors. The options for consumers as to where to spend money crosses borders and cultures and are as wide spread as the internet itself. Being able to drive demand amongst this clutter is less about making the most noise and more about surgical precision in capturing attention. This session will showcase the best practice principals for capturing and retaining attention, increasing conversion rates and a return on marketing investment.
eCommerce can only grow as fast as consumers can transact and it is the principal enabler for the entire industry. Africa has a complex and often restricted payments landscape with a sordid history of fraud and regulatory abuse. This session will explore the three most important elements that underpin payments in eCommerce; widening the payments catchment area, building trust amongst consumers and securing online transactions.
Accelerating Africa’s Digital Revolution on The Digital Trade Expo Floor
eCommerce Africa continues to serve the needs of the digital commerce industry as whole, exploring themes and topic most relevant to their business growth and ROI
The fourth industrial revolution, diffusion of the internet and digital technologies are transforming Africa’s economy. The rapid expansion of eCommerce and the digital economy continues to show significant potential for fostering economic and social development whilst also presenting an opportunity for driving cross-border digital trade. With eCommerce sales in Africa expected to account for 10% of retail sales in Africa’s largest economies by 2025 and despite various challenges, the industry is set for a 40% annual growth surge over the next decade. There has been no better time to tap into these burgeoning opportunities than by showcasing your solutions at Africa’s premier eCommerce event.
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